When to post to social media

Posting to social media

Research indicates when to post to social media.

I know a lot of people who agonize over when to post to social media, whether its posting blogs or messages on their various channels. The dilemma was universal enough to encourage some folks to research the issue. Here’s some of what they discovered.

It indicates the effective times to post social media.

According to TrackMaven reports, and other industry research, the table below provides an aggregate view of the noisiest versus the most effective times to communicate across five of the most commonly used social media channels.

Some may find it surprising that the “most effective” days to post are Saturday and Sunday. These days are considered most effective because there’s less traffic, less clutter and provide a greater chance of reaching your target.

As with most research, the results show average data; not specific to your market or business. You should determine the best time to post for your business by testing different days and hours. 

Evaluate how the “most effective” days and hours work for YOUR business. Let us know the results you get. If these days don’t work well, try different days and keep a diary about the response you get. Do it for a few weeks. You may come up with a whole different calendar of times for your business. That’s the only one that matters.

Preferred Times To Communicate

Channel

When to Post

 

Most Popular

Most Effective

 

Time of Day

Day of Week

Time of Day

Day of Week

Instagram

1 – 2 PM

Thurs

8 – 9 AM

Mon

Email

11 AM – 12 PM

Thurs

2 – 5 PM

Thurs

Facebook

12 PM – 1 PM

Thurs

12 AM – 1 PM

Sun

Twitter

12 PM – 1 PM

Thurs

10 – 11 PM

Sun

Blogs

11 AM – 12 PM

Tues & Wed

12 AM – 1 PM

Sat

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