Too many choices. Too little time. Too little help.
We live in an age of practically limitless options—cars, phones, products, services, lifestyles. The choices we face for the simplest purchases seem infinite.
Take the supermarket. Last count there were over 42,686 products (and growing) lining the shelves. Choosing a can of soup can make your head spin. Then there’s electronics. Computers. Small appliances. Business supplies. How about the large choice of lawyers. Accountants. Dentists. Architects.
Customers who walk into a store with little or no knowledge about your product or service are likely to leave without buying anything. That’s why many companies are losing business. Continue reading →
The how-to for creating effective advertising. If you’re not sure if you know how to create effective advertising, here’s a brief how-to. It’s based on a time-tested technique that is used today by the best advertising agencies and copywriters. There are other techniques … Continue reading →
Most important: utilizing the right channels The cost to retain customers, for as long as I’ve been in marketing, has been much lower than the cost for acquiring new ones. Yet too many businesses spend more on finding new customers rather than keeping current customers coming back. With … Continue reading →
Reaching rich people with your products and services. When reaching rich people, too often traditional media budgets may be under spent. A new study from the Shullman Research Center suggests they still are alive and well. The survey indicates that traditional … Continue reading →