Logos and Business Cards


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Examples of Logos 

If you’re looking for a new logo or corporate identity, here are examples of logos we’ve designed for some of our clients. Our designs cover a range of industries including entertainment, automotive, technology, restaurants, storage, pet care, non-profit, real estate and corporate. Creating a logo is not just about you telling us your company name and the type of business you engage in. Your logo is part of your corporate identity. It should show who you are as well as what you are. It’s your business personality.

Example of the design processDel Sol Logo

We were asked to design the logo/corporate identity for Del Sol International, a non-profit organization located in South America. Its mission was to teach technology skills to youth in Ecuador that would result in jobs instead of youth having no earning opportunity except for cutting down the Rain Forest. The forest is essential to the environment and wild life, so stopping it devastation was critical. Education was the key. Building schools and providing education were necessary. We selected a happy typeface. One that reflected the joy and hope. The green and yellow swipe represented growth and continuity. The color green was for the forest and yellow for the sun shining down, giving life to the forest and its people. The yellow also represented hope for the future. Each logo we design has a story about how we created the final one. We’d be delighted to help you design yours and your corporate identity. Get in touch via our contact page and we’ll get right back to you. Click on any one you would like to view in full size. Then you can scroll through all of them.

Home Depot Logo Star Homes Logo

Jamy logo

Automotive

eParagon logo

Supply Chain Management

Enjoy Logo

Restaurant

Del Sol Logo

Brave Talent

Acting/Modeling

Box Mart Logo

Storage/Moving Supplies

Bow Wow Workout

Pet Exercise

Alice's Kitchen Restaurant

Restaurant

Acting Studio Logo

Acting School

Acorn Group Logo

Packing, Shipping, Crating

Juan Business Card

BHRA_LogoThe Box Depot Logo and tagling

 

Vantera logo

 

s3 logo

 

Ross Young Logo 

Click in image to view each one at a time in actual size

 

Recent Posts

Brand loyalty: Does it exist any more?

Brand loyalty: Does it exist any more?

For years you worked to get brand loyalty rates as high as possible.  You believed that once a consumer liked what you offered, they were yours “forever.” True then. Not so true now. Brand loyalty is not what it once was.

Brand Loyalty: The impact of the internet

With the development of the internet, a whole world of unknown products and services opened to shoppers. With online shopping and door-to-door delivery there are no restrictions on where you can shop. In your city. In other cities. States. And even other countries. 

McKinsey Research confirms Brand Loyalty is in decline

The shift in brand loyalty was described by market research conducted by McKinsey and Company.

To arrive at their conclusion, McKinsey dug into its database, which covers more than 125,000 consumers shopping for more than 350 brands.

After analyzing the data, it found that of 30 categories, only three were primarily loyalty-driven. Mobile carriers: 81% of purchases in this category were driven by brand loyalty as opposed to shopping around. This is followed by Auto Insurance (76%) and Investments (69%). The chart below shows the loyalty levels of major categories. 

Brand Loyalty statistics

Where brand loyalty is almost non-existent

By contrast, most categories are skewed just as heavily – if not more – towards shopping rather than loyalty. The most competitive categories, perhaps not surprisingly to women, are shoe retail and cosmetics, with 97% and 96% of purchases, respectively, the result of shopping around.

The vast majority of consumer electronics purchases also appear to be from shopping around rather than sticking with the same brand choices: personal computers (91%), laptops (88%) and tablets (82%) each skewed heavily towards shopping around. With the disparity in pricing, it’s not surprising that people would shop around for a category moving more and more toward “generic.”

Brand loyalty is “ephemeral” 

Across 27 selected categories, an average of 87% of consumers shopped around, while only 13% could be considered loyalists. Among those who shopped around, only one-third (33%) ended up remain with the incumbent brand, while the remaining two-thirds were “tempted” away to another brand.

Overall, consumers’ purchase behavior across those 27 shopping-driven categories broke down as follows:

  • 13% – loyalists, who didn’t shop around;
  • 29% – shopped around, but ultimately stuck with the incumbent brand; and
  • 58% – switched to a different brand.

Finally, there’s an important note to the data: it’s extremely important for brands to be top-of-mind. The analysts discovered that brands in the “initial consideration set” were twice as likely to be ultimately purchased as those brands that were considered later in the purchase journey. Overall, almost 7 in 10 brands purchased by those who switched were part of those consumers’ initial consideration set.

What does this all mean?

If you’re in business, there’s a new marketing challenge to retain customers. After all, it’s far more expensive to get a new customer than it is to retain an existing one. Or, it was at one time. But let’s analyze those categories where brand “loyalty” is high. Some hypotheses I offer:

• If it aint broke, they won’t change. If their phone, insurance or investments are delivering as promised (or better), consumer inertia works in your favor. It’s a hassle to make changes in these categories.

• If competitors are pretty much as good or as lousy as all in these categories, why bother to change. People tend to prefer to stay with a known rather than an unknown.

Some ideas about making your brand loyalty stronger

Those where brand loyalty levels are low, you need to do work. Not only do you need to improve internet and phone service, but you need to improve service at retail. For some reason, people are complaining about the terrible service they are receiving at stores. Either they don’t find sales help, or if they do, the person isn’t helpful or knowledgeable.  So while you’re focusing on building your internet presence, don’t forget about the other channel of distribution. Here are some suggestions:

  • Make sure your packaging stands out and distinguishes you from the competition.
  • Make sure your packaging “sells” and not just “tells” your product story.
  • Have your packaging includes a toll-free number so prospects can call you at POP to ask questions. This is especially helpful if no one is around to answer their questions.
  • Make sure you are a constant presence online and in print so there is high top-of-mind awareness of your product and/or service.

I hope this article has been helpful to you. If you need assistance in creating brand awareness, positioning or whatever, The Marketing Garage is always here to help. Contact me at rsollish@themarketinggarage.com. Your initial consultation is gratis.

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