Too many choices. Too little time. Too little help.
We live in an age of practically limitless options—cars, phones, products, services,
lifestyles. The choices we face for the simplest purchases seem infinite.
Take the supermarket. Last count there were over 42,686 products (and growing) lining the shelves. Choosing a can of soup can make your head spin. Then there’s electronics. Computers. Small appliances. Business supplies. How about the large choice of lawyers. Accountants. Dentists. Architects.
Customers who walk into a store with little or no knowledge about your product or service are likely to leave without buying anything. That’s why many companies are losing business. Continue reading