Effects of Color on Behavior, Part 2

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Which color to choose

Specifically, what are the effects of color on behavior for business?

In our post about the effects of color on behavior, Part 1, we discussed how different colors elicit different responses. Red is the color that creates energy. Orange is color of the tropics and joy (of course). The scientific basis for the physiological response to color is psychoneuroimmunology, or PNI. For your convenience, if you’d like to review Part 1 of our discussion on color here’s a link. http://wp.me/p4tQDL-vm.

It’s important to note that the effect of color on behavior is subtle. Subliminal. Subconscious. Your reader will not hum, “I’m feeling calm” if you use the color blue. Nor Continue reading

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The effects of color on behavior, Part 1

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Colors are everywhere.

What is the meaning of color?

And what are the effects of color on behavior for business?

Several years ago an interior design client taught me about how color influences behavior and how using different colors for business can impact sales and profits.

She introduced me to a science known as “psychoneuroimmunology,” a long-term to describe how sensory stimuli influence our behavior and health. Specifically, PNI means Continue reading

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