Specifically, what are the effects of color on behavior for business?
In our post about the effects of color on behavior, Part 1, we discussed how different colors elicit different responses. Red is the color that creates energy. Orange is color of the tropics and joy (of course). The scientific basis for the physiological response to color is psychoneuroimmunology, or PNI. For your convenience, if you’d like to review Part 1 of our discussion on color here’s a link. http://wp.me/p4tQDL-vm.
It’s important to note that the effect of color on behavior is subtle. Subliminal. Subconscious. Your reader will not hum, “I’m feeling calm” if you use the color blue. Nor Continue reading