A sales letter that produces results is about what you can do for ME.
Every morning my inbox is crammed with sales “letters” from people wanting to do business with me. The vast majority ask me to email or call them about their services so they can give me a demonstration. These “sales” people apparently haven’t learned that an effective sales letter is not about YOU. It’s About what you can do for ME.
Years ago I coined the expression INAY: It’s Not About You. It’s about what YOU can do for your customer or prospect. As you write your sales or follow-up letters, keep INAY in Continue reading